8 Easy Ways to Reduce Website Bounce Rate

It is a great way to gauge a website web page's overall appeal. Stickiness is the key factor that keeps visitors on-site and helps them stay there.

Discover ways to reduce website bounce Rate.

What is Website Bounce Rate?

 Website Bounce Rate can be described as a numeric percentage. It tells you how many people visited your website and then left without going to any other pages. Combining this with the time spent on a particular page will give you an idea of how engaging and efficient your website is. This will also help you determine if revenue will be generated if people spend more time on it.

Why is website bounce rate important?

Website Bounce Rates are a measurement of website stickiness. They also indicate whether your content is reaching its target audience.

Experts from an eCommerce website development warn that using bounce rates as a measurement can be difficult. Together with other metrics, it should be used to understand your website's potential for improvement.

Ways to Reduce Website Bounce Rate

A few tips and tricks will make your website as sticky and easy to use as honey.

Perfect UI/UX.

First impressions matter a lot. A stunning website will make a positive impression on users. A beautiful website combined with an appealing design is something that users will love. Users will leave if they experience poor UI/UX.

There is no substitute for quality content.

Content is just as important as design and aesthetics. The page's images, articles, and content should be clear, concise, informative, and relevant. Users will judge the landing page, and they will decide whether to continue or not. This is critical when trying to reduce bounce rates.

Make the page as light as possible.

Your website is the first time someone visits it. They have short attention spans and can quickly snap it out if it slows down. Your pages should load quickly on desktop, mobile, and tablet devices. As a rule of thumb, people will leave if a page takes longer than two seconds to load. This is important for Google's mobile rankings and from a bounce rate perspective.


Statisticians show that the majority of browsing occurs on mobile devices. However, consumers might return to the desktop version of the website after visiting the mobile version. A mobile-optimized website can cause bounce rates to soar in such situations.

Use better call-to-action.

A call to action is a prompt that the customer receives, urging him to take action. It could be a CTA button or a link. For effective CTA, you must use the right wording (buttons that say checkout, menu), color scheme (colors must be relevant to the product/service/brand), placement (the placement of CTA buttons should be at the right place to attract user attention), device adaptability (CTA buttons must not be device agnostic).

Never use clickbait.

Clickbait refers to a headline that is so sensational that users click on it to be taken to other websites. They are largely getting a bad reputation, with many leading to fake sites and pages that are associated with phishing attacks.

Your content should be engaging and relevant to your page. This will help you lure customers to your site.

Take advantage of internal linking.

The use of internal links can help improve SEO and increase traffic to your website. If the website is retail, you can show similar products or other relevant content and link pages together to increase the time spent on the page. This will reduce bounce rates.

External linking is also great.

This cannot be very easy. This is a great way to increase SEO and traffic. If not done correctly, an external linking link could lead users away. External links can increase bounce rates and send users away from your website.

It is crucial to know your bounce rates. Experts from the top SEO companies in Hyderabad say that a low bounce rate can be detrimental. 

It all depends on what product or service you offer. You love your website, so a high bounce rate will mean that everyone loves it!


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